For many people around the world San Simeon means the site of the famous Hearst Castle, but this coastal town offers much more to anyone willing to spend some time uncovering its treasures. The main center of San Simeon sits about three miles south of the castle's entrance. Whether you're more a traveler taking your first trip, or an adventuring local on a repeat visit, this stretch of Highway 1 is sure to enrich your spirit and engage your imagination; it's no wonder the National Geographic Society recognizes this part of California as the "Middle Kingdom." Navigate through the Middle Kingdom along its coastal Byway and reconnect your soul to natural and historic treasures that lurk within sight and close proximity of the roadway.