Soho Gem is a fine jewelry boutique run by two sisters with a flair for fashion. It features rings, engagement rings, eternity bands, bracelets, necklaces, pendants, earrings, and trends. Soho Gem also has a shop on Madison Avenue: 780 Madison Avenue, New York, NY 10021, Tel: (212) 794-2630, Fax. (212) 794-2768