Alice is located 44 miles west of Corpus Christi on US 281 where Hwys 44 and 359 intersect it. The seat of Jim Wells County, Alice serves over 250 oil and mineral industry companies in the area.
Proximity to Lake Corpus Christi, Padre Island, and the Gulf of Mexico makes Alice an attractive haven for winter Texans. The Fiesta Bandana is held annually in May. (The original post office there was briefly called Bandana.)
A historical marker noting Alice's 100th anniversary was unveiled on August 28, 1993.
