Located 45 minutes south of Cancun's airport is the beach town of Playa del Carmen, familiarly referred to as Playa. Even though Playa is growing by leaps and bounds, it still preserves a certain small-town charm and bohemian following.
Almost everything in Playa is within walking distance. It's main strip is flanked by numerous sidewalk restaurants, interspersed with stores selling native Mexican crafts, tequila, amber and silver jewelry. Shops also sell a variety of handmade goods from neighboring Guatemala, casual resort clothes and fine cigars.