From Wall Drug's beginning in 1931 to today, the family-owned and run business continues what our reputation was and is built on — giving friendly service to the public!
Ted Hustead's wife Dorothy conceived the idea that many a hot, dusty traveler would welcome a drink of ice water from the Wall Drug well, but they had to let the people heading to Mount Rushmore and Yellowstone know that they were there. The first signs popped up on Hwy 16, and suddenly, a sleepy little prairie town became the stopping-off place for travelers across South Dakota.
In 1951, Ted and Dorothy's son Bill joined them in the business. Bill had the vision to create the family attraction that Wall Drug is today, a 76,000 square foot western wonderland that is enjoyed by 20,000 visitors each day during the summer season, from all over the world.
