Fioriware is located in Zanesville Ohio, which was the historical base for American Art Pottery. The company has renovated three buildings located in downtown Zanesville into a production studio, design studio, and retail store, which are located on Potter's Alley. Fioriware has created a retail destination location and a viable production facility for tableware, which utilizes historical hand craft methods of ceramic production, which were typical of this region's earlier history. The company is, in a sense, a living and productive museum which is producing very contemporary and fashion forward wares. They emphasize traditional handmade and hand decorating skills.