Online Highways Home > South Dakota > Newell City Map with Features Labor Day Parade and Rodeo Newell has a big Labor Day celebration every year. It started with a rodeo over 40 years ago by a man named Everet Monroe. He felt that the area ranchers and farmers would enjoy something more than a town softball game. He got area ranchers to lend some of their livestock to use for events like “wild cow milking.” Today’s celebration now encompasses 3-4 days with activities such as a parade down Main Street, a street dance, tractor pull, show and shine car show, local gardener’s flower show, foot races at the city park, and rodeo complete with a queen contest. Read reviews and find hotels in Newell. Location: Newell South Dakota 57760 See more Sports and Sporting Events. Other upcoming events include:

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