Every year during the first full week in August riders converge on the sleepy, Midwest town of Sturgis for an experience known only as Sturgis Bike Week. Upon arrival, riders are given an opportunity to trade in a year's worth of responsibilities, deadlines and headaches for one week of pure, unadulterated freedom; the freedom to enjoy the areas majestic rides, world-class party atmosphere and distinctive, Midwest hospitality that makes Sturgis Bike Week the “mecca” for motorcyclists around the world.
"To truly live in the moment in a celebration of the human spirit and freedom we all enjoy as Americans. This is Sturgis Bike Week." - Lon Nordbye Jr.